• by Karl Greenberg , March 28, 2011

BMW of North America is looking for a creative shop. The Woodcliff Lake, NJ company is looking for an agency to handle national brand creative, regional and dealer creative work and multi-cultural/diversity marketing efforts.

National creative has been handled by MDC Partners' Kirshenbaum Bond Senecal & Partners in New York City on a project basis since October 2010.

WPP's Grey West has handled creative duties for regional dealer advertising since 2008, and BMW's multi-cultural marketing efforts were split between Matlock Advertising and Public Relations in Atlanta, GA and Bromley Communications in San Antonio, TX.

"This review is part of the standard long-term strategic planning of our brand," said Dan Creed, VP, marketing, in a release.  "All of our agencies have made valuable contributions to BMW and we hope that they will participate in this review."

The search will be conducted by Richard Roth of Roth Observatory International.