Chipotle Awards Digital Account

  • April 4, 2011
Chipotle Mexican Grill chose New York-based Rokkan to handle several digital marketing and brand awareness initiatives. The agency said it would help to develop online sales, customer service infrastructure, local store marketing strategy and out-of-store ordering through mobile and Internet.

Also, Contextual ad exchange company ContextWeb named New York's Launchpad Advertising as its agency of record, replacing Renegade. Launchpad won the business without a formal review.

And Priceline.com extended its relationship with independent media agency Ocean Media for another two years. Ocean has had Priceline.com's media planning and buying business since the online travel service's launch in 1998. --Les Luchter

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