Havas Digital Named Digital AOR For 'Economist'

  • April 5, 2011
Havas Digital has been named digital agency of record for The Economist. The group, part of Havas Media, said three of its units -- archibald ingall stretton, Media Contacts and Cake -- will respectively handle creative, digital media, and social media on behalf of the magazine's circulation acquisition efforts. The Economist's previous digital agencies included Morpheus Media and Digital Root.--Les Luchter
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