Publicis Groupe agency Digitas has launched "The Smart Living Room" with client Samsung Electronics. The site, using personalization technology from Hunch, invites consumers to set up individualized
viewing events on behalf of Samsung's Smart TV -- the technology that allows viewers to access apps, search, Web browsing and other interactive features directly from their TV screens. Digitas said
versions of the site are launching in 20 global markets, backed by TV and digital advertising support, along with a related tab on Samsung Televisions' Facebook brand page.
--Les Luchter
