Major League Baseball Advanced Media has turned to Auditude to power video ad-serving on MLB.com across live game streaming, video-on-demand (VOD) content, all individual MLB team Web sites, and
on smartphones and tablet computers. Last week, MLBAM launched the latest edition of its popular At Bat app which sells for $15. Auditude, which has previously partnered with companies including MTV,
Comcast and Lionsgate, said its latest deal would allow brand advertisers to create custom units and run integrated campaigns across MLB properties. As part of the agreement, Auditude will also
help to sell MLBAM’s video ad inventory. During the baseball season, the media company says it creates 500 new "video assets" each day including live game streams, daily reports, and in-progress
highlights. Previously, FreeWheel had handled video ad-serving for MLBAM. Read more
here.