• by Gavin O'Malley , Staff Writer @mp_gavin, April 12, 2011

So, with advances in TV targeting, why aren't marketers going after "high-end" households? "We are," insists Seth Haberman, founder and CEO of Visible World. "Those things are going on." Indeed, Dave Morgan, CEO of Simulmedia, said he helped CBS effectively market Hawaii Five-0 last year to, if not exactly high-end households, at least the right homes. Of the 25 million consumers CBS reaches, they determined that Hawaii Five-0's target audience was made up of about 6 million-to-7 million consumers, which they were able to target by their preferred shows. "That's addressable; that's scale; and that's results," said Morgan. More broadly, he added, "I do think we are seeing marketing taking steps."