Commentary

The Challenge Of Multi-Screen Measurement

What’s one word to describe the industry’s efforts to capture modern multi-screen content consumption? A “challenge,” says Richard Zackon, President of PCN Coaching, and a Council for Research Excellence “facilitator.” Meanwhile, upon the forthcoming launch of the Council’s study of users across video platforms, Zackon said it will be publishing an online archive of studies so that any researcher in the field will have ready access to a comprehensive resource. On behalf of data-hounds everywhere, let us be the first to day, 'Thanks you, Council for Research Excellence!'
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