Toyota and brand partner EA are partnering on Millionaires experience on Facebook. The 12-month partnership integrates Toyota's Prius into the virtual game in support of the recent launch of the Prius
family of vehicles. The 12-month partnership features the Toyota Prius and Toyota Prius Eco-Greenhouse as giftable virtual items within Monopoly Millionaires, the first free-to-play social
gaming version of the board game. As players navigate around the game they can collect and display the Toyota Prius mover and Toyota Prius Eco-Greenhouse.
EA says that the game,
released in February was the fastest growing Facebook game during the weeks of March 7 and March 14, and had a 472% increase in players from March 1 to April 1 this year.
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