AOL last month jumped five spots into second place in comScore's online video ranking as traffic jumped from 38.7 million unique visitors in February to 57 million in March. AOL was still well back of
Google's 143 million monthly viewers but ahead of Yahoo, Microsoft and VEVO. Hulu again led the way in ads viewed with 1.2 billion, followed by Tremor Video Network, with 804.3 million, Adap.tv (553
million) and BrightRoll Video Network (398 million). Video ads reached 43% of the U.S. population an average of 33 times during the month and the average ad was 24 seconds long. Ads accounted for
12.7% of all videos viewed and 1.2% of all minutes spent watching online video. Read more
here.