Toy maker Mattel is partnering with Izod for a promotion that features a life-size version of a roller coaster-style drop from a Hot Wheels track. The gigantic toy track will be at the infield of the
Indianapolis speedway, where the legendary race is run. Team Hot Wheels, a crew of stunt drivers, will try to break the world record for a distance jump using the Hot Wheels track, by driving a yellow
racecar down the ramp, which is perched upon a 10-story-high version of a kid's bedroom door. The "Hot wheels for Real" program includes a sweepstakes giving away prizes like a trip to the Indy 500
race.
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