- RICG, Wednesday, April 13, 2011 10:03 AM
Callaway is launching a display ad program promoting its Razr Drivers. The effort includes a banner ad on ESPN.com that lets viewers fill in the blanks to personalize the ad. "So much power, it's like
having ___ in my golf bag," says one. Consumers can share their version of the ad on Facebook. The sharing process also makes consumers "like" Callaway on Facebook.
Read the whole story at RICG »