There are two new TV spots out from performance apparel maker Under Armour touting its Charged Cotton line. The ads take place in a darkened Dick's Sporting Goods store, and show UA athletes racing
about the store in their Charged Cotton sports apparel, with bolts of electricity coursing through their shirts. The athletes in the ads include Olympic swimming champ Michael Phelps, Miles
Austin of the Dallas Cowboys and Crystal Langhorne of the WNBA's Washington Mystics.
At the end of the spot, Austin takes a flying jump off a t-shirt display and leaps 'into' a large
in-store poster promoting the Charged Cotton line; also seen on the poster is Patriot's QB Tom Brady. The spots were entirely produced by combo creative boutique and production company The
Vault.