Flipboard, the popular iPad app for aggregating content from social networks and other sites in magazine format, has added its first brand partner: Oprah. Every new Flipboard download will include a
section contains stories, updates and select programming from The Oprah Winfrey Show, Oprah.com, O Magazine and OWN: Oprah Winfrey network. Is there an Oprah theme here?
The move stems in part
from the TV personality's expressed affinity for the Apple tablet. "This is a great way for Oprah's audience all over the world to have access to and share content from Oprah's various platforms,"
said Glenn Kaino, senior vice president, digital, OWN, in a statement. Oprah may be the first brand landing on Flipboard but she won't likely be the last. Read more here.