Customer insight communities company Communispace is partnering with the Ad Council, a non-profit organization that delivers critical, public awareness messages to the American public. The deal
will let the Ad Council get consumer insights from private online communities on topics like preventative health, education, and community well-being.
Communispace had done research through
its IdeaSpaces communities around the Ad Council's Child Passenger Safety PSA campaign in the Fall of 2010. Communispace used participant insights to develop strategies for educating parents on
child transportation safety measures. The firm says the Ad Council will be using these insights to help shape the message delivered to the American public.