Kimberly-Clarke's Huggies brand has named Ogilvy & Mather as its digital agency of record following a review.
The brand says it plans to grow the use of online media as part of its overall
marketing mix. "We understand the importance of using digital channels and mobile platforms to connect with today's moms. Ogilvy delivered an innovative approach that demonstrated unique
insights into the digital behavior of moms that we believe will significantly increase our opportunity to engage moms across digital channels," said Jeff Jarrett, global digital director for the
company, in a release.
Ogilvy has handled the advertising, shopper marketing and direct marketing activities for the Huggies brand in various global markets for a decade and won the North
America assignment for Huggies last year. The agency's Chicago and New York offices will handle the new role.