• Promo, Monday, April 18, 2011 10:30 AM

Kraft is boosting digital, in-stadium ads, ads in program books, and messaging around Minor League Baseball Web sites and Facebook this year. The company has given online tool kits to retailers to use for in-store creative. And at the company's 30 core markets where ballpark attendance is high, it will increase in-store and team activation. Kraft is also partnering with TerraCycle to get customers to recycle cheese wrappers through a promotion called "Cheese Brigade."

Read the whole story at Promo »