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Yahoo Changes Decision on Data Retention

  • ClickZ, Tuesday, April 19, 2011 1:19 PM
Yahoo plans to keep user search data for 18 months -- reversing its decision to reduce the amount of time it stores the information, according to Kate Kaye. She provides a timeline of Yahoo's decision, tells us why it's important, and what marketers and Internet users can expect within the next four to six weeks.

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