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What's Behind USA Network's 'Blue-Skies' Formula

"Aspirational, blue skies, upbeat, optimistic and character-driven." Those are the guidelines for shows getting the greenlight at USA Network, according to Bonnie Hammer, chairman of NBC Universal Cable Entertainment and Cable Studios, in a Wall Street Journal profile of the no. 1 cable channel.

Still, USA, which is making more of an investment in original programming than ever before -- six shows, with more premiering in the fall to go head-to-head against network programs -- is in danger of becoming "formulaic." "In a creative world, when you have a brand the danger is that every show becomes the same show," Jon Turteltaub, executive producer of the new USA show "Common Law," tells WSJ.

Read the whole story at Wall Street Journal »

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