"Aspirational, blue skies, upbeat, optimistic and character-driven." Those are the guidelines for shows getting the greenlight at USA Network, according to Bonnie Hammer, chairman of NBC Universal
Cable Entertainment and Cable Studios, in a Wall Street Journal
profile of the no. 1 cable channel.
Still, USA, which is making more of an investment in original programming than ever
before -- six shows, with more premiering in the fall to go head-to-head against network programs -- is in danger of becoming "formulaic." "In a creative world, when you have a brand the danger is
that every show becomes the same show," Jon Turteltaub, executive producer of the new USA show "Common Law," tells WSJ.
Read the whole story at Wall Street Journal »