Macy's is introducing a "Thank-a-Mom Movement," hoping to get its 1.5 million Facebook fans to send free personalized e-card to their mothers, sisters, and other women friends. For every card sent,
Macy's will donate $5 (up to $400,000) to the American Heart Association's Go Red For Women movement, Futures Without Violence (formerly Family Violence Prevention Fund), Make-A-Wish Foundation,
National Park Foundation and Reading Is Fundamental. The chain says it's the first time it has given consumers the chance to self-direct Macy's charitable giving. The personalized cards let users
upload their own photographs, and then send via email or Facebook.
