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In Latest 'Blast' Twist, 17 States' Attorneys General Tell Pabst To Change Marketing

New York Daily News, Monday, April 25, 2011 9:45 AM

Pabst's "Blast," a flavored, alcoholic drink, is under the gun as 17 states are now urging parent Pabst Blue Ribbon Co. to cut the alcohol content of the beverage. The line of PBR's Colt 45 comes in grape, strawberry lemonade, raspberry, watermelon and blueberry pomegranate flavors.

The AG's also want the company to stop marketing the drink as if it were a cool kind of soda. In a letter to the company, the AG's cited the drink's fruit flavors and its spokesperson -- Snoop Dogg. The beverage is 12% alcohol in a 23.5-ounce container. PBR's response to the AG's who said, among other things, that one can contains essentially five servings: "As with all Pabst products, our marketing efforts for Blast are focused on conveying the message of drinking responsibly."

Read the whole story at New York Daily News »

alcohol, beverages

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