Rand Fishkin makes it easy to build great search-optimized content. So he lays out the steps that he believes will provide a competitive advantage. To do this, he crowdsources a series of questions to
gain answers, using them to build the process of creating optimized content. This will identify what people like and didn't like in the search engine results pages, and "bolster" it with suggestions
provided for improving the content.
Read the whole story at SEOmozBlog »
