Online shoe and apparel retailer Zappos gets as many as 1,200 people to come look at its suburban Las Vegas headquarters as a way to spread the Tony Hsieh gospel. The tours are led by "culture guides"
who take fans of Hsieh's
Delivering Happiness book through the headquarters. Angeline Close, an assistant professor of marketing at the University of Nevada, said the tours are a form of
experiential marketing, a way to show off brand personality.
The company offers four free tours a day, four days a week, a $47 elaborate version and a two-day boot camp on "New Age
effective management techniques" for $3,997.
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