Toyota is using media technology from Sydney-based The Project Factory to power a demo unit for Toyota that lets Australian consumers manipulate a 3D model of the FJ four-wheel on their PCs. The
technology, which brings a virtual version of the vehicle to the country before the real one gets there, lets consumers engage the digital version using an Xbox Kinect controller. The system also lets
them "explode" the vehicle and look at individual elements and technical specs.
Read the whole story at The Australian »
