• by David Goetzl  @dgoetzl, May 2, 2011

With email marketers having to deal with Gmail's Priority Inbox program that can filter out non-relevant emails, Josh Glantz, the general manager for Publishers Clearing House Online, said his company views it as a competitive advantage.

If the sweeper system drops irrelevant email from crowding an inbox, it simply increases the chance a more germane communication will be opened and interacted with.

"Its going to benefit those who are providing relevance," he said.

On one level, the Gmail program is akin to what ISPs have been doing for some time in trying to eliminate spam, so it is not overly revolutionary, Glantz said