A story in the May 3 edition of
MediaDailyNews (
"Big Bang: TV Universe Declines For First Time Ever,
Nielsen Cites Digital Transition, Economy, Multiplatform?") incorrectly reported that Nielsen announced the first-ever decline in its TV universe estimates. Nielsen previously reported a decline
in the TV universe in 1992, as a result of adjustments related to the 1990 U.S. Census. The decrease Nielsen announced this week was attributed to three factors: the 2009 transition to digital
broadcast spectrum, the effects of the U.S. economic recession, and the impact of Americans utilizing "multiplatform" sources to watch video other than conventional TV outlets.
advertisement
advertisement