Swissotel Launches Viral Campaign

  • May 4, 2011
Swissotel Hotels & Resorts recently launched "Great Conversations at Swissotel," a viral campaign consisting of a series of short video clips.

The videos are being distributed via social networks and internet media. The clips will be posted every few weeks on networks such as Facebook, Twitter and YouTube, as well as on the website of the international hotel chain. The clips were produced in collaboration with ad agency Saatchi & Saatchi.

"We are keen to communicate with our customers in any way that they feel comfortable with, says Debora Scott, director brand marketing at Swissotel Hotels & Resorts, in a release. "By using this form of word-of-mouth propaganda we will be trying a different approach this time."The clips can be viewed at Irwin




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