Scott Brinker, president and CTO at ion interactive, opened Search Insider Summit at Captiva, Fla., on Friday talking about reinventing marketing. That means transitioning from social marketing,
mobile marketing, data-driven marketing, video marketing, and inbound marketing, into new types of new marketing like computational marketing, agile marketing, real-time marketing and cloud marketing.
What about content marketing and integrated marketing? What kind of marketing comes to mind for you? What about multi-marketing marketing, or just plain old marketing?
What do you call
marketing when a sponsor takes out about 100 people on a boat to a private island off the coast of Florida for dinner? "Captive," said Gord Hotchkiss, SVP, Mediative. Thank you, Yahoo.
