Beginning this week, Microsoft is expected to debut a new ad campaign that updates its "I'm a PC" spot from a few years back. The Register says the effort is the result of a "desperate need for
something -- anything -- to stop the advance of the iPad and Android."
Yep, "Microsoft is trying to convince consumers that the PC is as modern a computing device as any tablet." The
original campaign was developed by Crispin Porter + Bogusky "to pluck the Windows brand from the Vista quagmire." The latest ads feature "real-life" couples who thought their "old" PC - "that's four
plus years ago in Microsoft's terminology, or Windows XP in ours -- was 'good enough.'"
According to Microsoft, "The couples, when face-to-face with the breadth of PCs available, are happy
to discover the unparalleled variety of features, power, eye-popping colors, textures and designs of Windows PCs." Yeah! But, can Microsoft convince ordinary consumers that Windows desktops and
laptops are still relevant? The Register, for one, is skeptical.
Read the whole story at The Register »