• The Register, Tuesday, May 10, 2011 11:58 AM

Beginning this week, Microsoft is expected to debut a new ad campaign that updates its "I'm a PC" spot from a few years back. The Register says the effort is the result of a "desperate need for something -- anything -- to stop the advance of the iPad and Android."

Yep, "Microsoft is trying to convince consumers that the PC is as modern a computing device as any tablet." The original campaign was developed by Crispin Porter + Bogusky "to pluck the Windows brand from the Vista quagmire." The latest ads feature "real-life" couples who thought their "old" PC - "that's four plus years ago in Microsoft's terminology, or Windows XP in ours -- was 'good enough.'"

According to Microsoft, "The couples, when face-to-face with the breadth of PCs available, are happy to discover the unparalleled variety of features, power, eye-popping colors, textures and designs of Windows PCs." Yeah! But, can Microsoft convince ordinary consumers that Windows desktops and laptops are still relevant? The Register, for one, is skeptical.

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