Jeanette Morgan has been executive director of the Oregon Wine Board for six months, but is facing challenges that might seem more in line with the Silicon Valley tech-sector she left behind. The
former vice president of global government affairs at National Semiconductor Corp. oversees marketing for the state's wines at a time when the weak economy is hurting sales of pinot noir, which is
Oregon's main grape. One solution she has pursued is to create lower-price blends at $10 a bottle. Also, five of the wine board's nine members have left since she was hired last fall.
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