Digitas In New Initiative With Google Mobile

  • by May 16, 2011
Google said it has teamed up with Publicis Groupe agency Digitas to deliver mobile marketing insights and usage research. On the Google Mobile Ads Blog, Torrence Boone, managing director of Google Agency Business Development said the initiative will “combine original Google and Digitas search and marketing data to forecast trends, inform investment strategies, and drive the creation of mobile optimized websites.”
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