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DoubleClick Serves Rich Media Ads

Google now serves rich media ads from DoubleClick into the AdMob network. This feature in beta also enables advertisers to create and measure rich media ads from DoubleClick Rich Media. Ben Chung explains that the beta paves the way for advertisers to build, serve, manage and report on rich media ad units using the DoubleClick tools.

Read the whole story at Google Mobile Ads Blog »

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