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What's Twitter Up To With AdGrok?

Twitter is reportedly in talks to acquire keyword bidding platform AdGrok for somewhere south of $10 million. "It's still unclear where exactly they are in the closing process or whether this is a tech acquisition or an acqui-hire," writes TechCrunch. Backed by seed-stage start-up funding firm Y Combinator, AdGrok automates the process of bidding on contextual keywords on Google AdWords. "Perhaps Twitter could find some use in this for its own Promoted Trends/Tweets?" TechCrunch volunteers. Meanwhile, after first reporting the story, AdGrok co-founder Antonio Garcia-Martinez changed his title on his Facebook profile to Product Manager at Facebook. "I have no idea whether this means Facebook won some acquisition battle or that Garcia-Martinez left the rest of the AdGrok team independently," writes TechCrunch's Alexia Tsotsis.

Also, for what it's worth, "The last person Twitter corporate development executive Jessica Verrilli followed on Twitter was AdGrok co-founder Argyris Zymnis," Tsotsis notes.

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1 comment about "What's Twitter Up To With AdGrok?".
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  1. Jeffrey Fry from Profit Prophet, May 31, 2011 at 11:50 p.m.

    Twitter has already "jumped the whale" so to speak...the newness has worn off, and it will die a slow death on the tech trash heap...sorry...

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