• June 1, 2011

McGarryBowen, New York is about to be named Burger King's new U.S. creative agency, replacing CP&B, which in March parted ways with BK after seven years, reports Ad Age, based on unnamed industry sources.

Dentsu-owned McGarryBowen (Chicago) also recently won the Sears account. The BK business, estimated at $300 million, was awarded based on a review conducted despite the current absence of a CMO. 

But the new agency faces a formidable challenge: BK's same-store sales have been in decline since 2009. Indeed, the fast-food brand asked for creative proposals that did not include the "King" in his current manifestation, and some not including its longstanding "Have It Your Way" tagline, according to Ad Age.