• Mashable, Thursday, June 2, 2011 9:31 AM

Social media means brand building for JetBlue, and the company is serious. JetBlue's SVP marketing Marty St. George challenged ad agencies last year to look him up on Twitter if they wanted to work with the brand. Now the airline has 1.6 million followers on Twitter, writes columnist Todd Wasserman. He says the carrier also has about half a million Facebook fans, second only to Southwest. JetBlue has also tried location-based services. Read more for Wasserman's Q&A with St. George about the media, consumers and, of course, flight attendant Steven Slater of the six pack and escape slide.

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