• by Joe Mandese  @mp_joemandese, June 6, 2011

That's a problem, because Needham told OMMA Tablet Revolution attendees that tablet advertising is "300% more expensive to advertise on" than on "similar properties on the Web."

"Clearly, it is not 300 times better," he admitted, adding that that lack of "efficiency" is one of his major concerns about tablet based advertising.