Time to get touch-feely. The first panel of the day led by MediaPost Editor Joe Mandese takes a hands-on look at the importance of the touch interface on tablets and other devices. Is it really key to
boosting engagement and building into branding strategy? The panelists including execs from Coldwell Banker, Razorfish, and iCrossing agreed that touch is the way digital interaction is going,
especially for upcoming generations that just assume touchscreen functionality in devices. Rachel Pasqua of iCrossing noted that in working with Hearst in developing magazine apps, the idea of reading
static pages really disolves because of the nuance possible via a single touch interface. "It's letting us let go of the page altogether," she said. Coldwell Banker CMO Michael Fischer said the real
estate giant has also embraced the touchscreen and apps to give people a more direct way of performing property-related searches online.
