For a newer generation, touch is interaction, says Rachel Pasqua, VP of Mobile at iCrossing, and mother of a few touch-happy kids. (Not just a kid issue, however, by a show of hands, just under 50% of
OMMA conference attendees have attempted to touch a non-touch-friendly screen.) Touch, however, doesn't represent a tablet's real value, according to Derek Handley, co-founder and CEO of The
Hyperfactory. Neither does it have anything to do with a "cool" or "novelty" factor. Rather, it's all about sharing, says Handley. "It feels like a shared device," he said. It's o mistake, he adds,
that tablets are the fastest selling consumer electronic device ever. At iCrossing, "Our [tablet work] is leading us to let go of the concept of the page altogether," says Pasqua.
