So what are people actually doing with tablets, besides as child pacifiers? Michael Haggerty, SVP, Director of Research and Marketing Accountability, UM, was on hand to share research findings from
the agency this year. Here's a few usage data points:
Reasons for buying—women want portability; men want the latest gadget
Over 50% said several times a day
2 out of 3
share with 2 or more people 63%
Almost half are downloading free apps
Tablet owners download an avg of 18 apps
Men are 40% more likety to buy apps
65% of those surveyed
want magazines on their iPad
Target tablet attributes:
-A fun way to learn and pass time
-So far less about self-expression and connectivity than media consumption