• by Mark Walsh  @markfwal, June 6, 2011

A panel of publishers convened before the lunch break at Tablet Revolutions attested to the high interaction rates associated with tablets. For Flixter, the movie site's iPad app is generating 7 to 9 trailer views per session compared to 2 to 3 on smartphones, according to chief revenue officer James Smith. Using are spending more time on the app per session on the iPad than phones or the Web. Christine Cook, who leads ad sales for The Daily, News Corp.'s iPad-specific newspaper said consumption of  video and long-form content has been higher than expected.

The Weather Channel Interactive's Sheila Buckley, meanwhile, said the company has been pleasantly surprised tablet use hasn't cannibalized consumption from its other platforms, becoming what she called a "fourth screen" unto itself. Both she and Gannett's mobile head Matt Jones noted tablet use spikes at night and on weekends, reinforcing its status as a leisure device. The Christmas 2010 snowstorm on the east coast, which hit on a Saturday, proved especially fortunate for The Weather Channel, leading to 140,00o tablet app downloads.