Sheila Buckley, who leads digital ad sales for The Weather Channel, brings up an interesting question-who's responsible for selling tablet inventory within organizations? She says its creating turf
battles within media companies as print, digital and TV sales departments lay claim to tablet advertising. And that's leading to some confusion on the buy side. "We're finding lots of ad agencies are
grappling with 'where do I buy this'?" said Buckley. At The Weather Channel, sales people are being trained in selling media across different platforms to help avoid fighting over who "owns" tablets.
