• by Gavin O'Malley , Staff Writer @mp_gavin, June 6, 2011

So, are we still in the early tablet adopter phase, or has the market begun to mature? Well, it depends on the device you’re talking about, but the broader tablet market is indeed normalizing -- with older consumers and more women entering the space -- according to David Gill, VP of Mobile Media and Marketing at The Nielsen Company. The tablet market is actually starting to look a lot more like the mobile market, said Gill. That said, when new devices are launched into the marketplace, men still tend to dominate. As a result, the iPad market has begun to mature, while Samsung’s Galaxy is still in its early adopter phase.