Lija Laurs, founder and CEO of mobile app company GetJar, speaking at the Conversational Marketing Summit at New York's Internet Week, said apps will reach $30 billion per year in next three years (by
contrast entire music industry is at $25 billion per year. Laurs says 50 billion app downloads are expected in 2012, and will bypass desktop downloads in 2013. "70% of GetJar users spend more time on
apps than on desktop or Internet or TV.
Laurs says marketers have to think of apps as media, not content. But he says people still largely think of apps the way people thought of websites 15
years ago. But some examples show where it could go, such as a Fanta app "that used the sound experience that mobile phones offers letting younger people communicate on -- theoretically -- a high
recency to which only younger people are sufficiently sensitive. "Don't bring static content from web," he says. "Develop a whole set of experiences that the device can offer.