Adam Bain president global revenue for Twitter said at the Conversational Marketing Summit that 'every ad platform that exists starts and revolves around the core company's strength. "With Google it's
search. Facebook has a ton of page views. Twitter has engagement both on consumer and promoted side. Our whole ad program is focused on that."
"Eighty percent of engagement is tweets. The rest
includes retweets, and favorites. (and one other) These are powerful ad signals. We view our product for consumers as shrinking world, for marketers shrinking funnel. Retweets are participatory
media."
The most retweeted content: the earthquake, Steven Colbert's tweet about the oil spill. Number five was Barack Obama tweeting "yes we did" the moment he was elected, per Bain.
"Consumers are looking at it as content not ads."