Twitter will have a self-service product for marketers, per Adam Bain president global revenue for Twitter. I mised some of this. "We think consumers are already familiar with interactive brands.
20-40% follow brands on Twitter.
"They follow people they know, people they wish they knew and then brands."
He said the world has shifted from browse to search to discover. "We have
five dashboard, one for each promoted product, one called content dashboard to see if they can make content better, via cause and effect."