Yep, it’s coming, promises Shehryar Khan, CEO of Übermind. “Mobile checkout is coming,” he promises. “Convenience and utility coming from apps” -- That’s what
agencies, brands, and developers should be thinking about, says Khan. More broadly, he sees a “clear trend in bridging the gap between real and virtual worlds.” The problem, however, is
that top shoppers, i.e., women in New York City, aren’t shopping with their phones. So says Meghan Messenger, VP of Merchant Services and Marketing, Next Jump. “Texting and phone calls is
where all the shopping is being done,” she qualified -- but not with apps and the mobile Web, we think she means. As such, Messenger and her kin are still searching for the right app to crack
open mobile shopping. “If we knew what the right app [is], we would have built it already,” she said.
