Commentary

How To Win Friends And Influence Trade Publishers And Event Programmers

Yahoo Senior Director-Mobile Sales Strategy Paul Cushman certainly knows how to do just that.

He kicked off his remarks at OMMA Mobile's Agency Workshop panel, but congratulating the OMMA Mobile conference team for organizing some great content – so far.

"Up until now, they've been really, really good," he said, adding the disclaimer that his own panel might not live up to the high billing.

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