• by Karl Greenberg , Staff Writer, June 7, 2011

Panelists at OMMA Mobil's app panel: Eric Litman, CEO of Medialets asked whether branded apps should be top or mid-funnel. SkyRockit's Vlassopulos said GM's efforts at SXSW should have included a music app. "I would have loved to have seen a music-driven experience brought by Chevrolet, with early access to shows parties. It's part of the core business and then marketing you are doing year around."

Michael Burke of AppSavvy, talking cars. Said apps have to be apropos. "Don't launch a dealer finder app. Nobody is going to download your app to help you find a dealer, you only do it once. What a luxury car dealer should be saying is what do my customers want? Where are they going, and what are they using my car for. What do they want? Then build the experience.