"The more that we train consumers that they suffer through advertising for a free advertising experience, the better off we all are," said Universal McCann's David Cohen, adding, "I hope that Netflix
would enter into an ad-supported model."
Omnicom Digital's Rob D'Asaro agreed, adding, "I would hope Netflix moves in that direction."
Nielsen's Jon Gibs, showed his company's TV
centric stripes, quipping, "I'm not as worried about how Netflix impacts online viewership, I'm more worried about how it impacts TV viewership."