The Council for Research Excellence (CRE), a group of senior research professionals, has tapped Ernst & Young to conduct a study of methods for measuring the
digital audience. The objective of the study is to examine how various digital publishers capture and maintain user data, and to understand how this data can supplement existing research-panel data to
enhance digital audience measurement."Over the months ahead, we will invite digital publishers, CRE member companies and others to participate in
this study of data collection, maintenance and validation practices," said Dan Murphy, SVP, interactive research at Univision Interactive Media and chairman of the CRE's Digital Committee. "We
look forward to sharing our findings with the research community this summer."
The CRE, which is funded by The Nielsen Company, has previously done
studies related to video consumption and set-top box audience research.