The bar charts shown by Zeidman still show English as the dominant language, but followed in a close second by Chinese, with Spanish, Japanese, Portuguese, "and everything" else playing clean up.
"Chinese will probably eclipse English as the most used language on the Internet very soon," Zeidman said, citing current trend lines.
How is Unruly Media dealing with this unruly Babel-like development? Zeidman said it was by hiring a team of native language speakers familiar with 25 local languages.